The morning after Acne's SS10 London presentation at the Curve Gallery in the Barbican, I skipped and hopped over to the Swedish label's studio to interview their Creative Director, Jonny Johansson for Ponystep - you can read the story here. Now, I am a huge Acne fan and having spoken with Jonny before for a different story, I knew he has some very interesting ideas about fashion and design so I was really looking forward to a good, Swedish-oddness-infused chat and I certainly wasn't disappointed. Even the gazillion-step climb in high heels to their top floor studio didn't take away from the fun of it all! Oh, and apologies if I left with their copy of Neil Young's 'Harvest Moon' - in retrospect it may not have been intended as a gift so sorry, Anthony!
As it usually happens, the interview couldn't appear in full on Ponystep so I really wanted to include this quote from Jonny here, it still makes me laugh!
I put to him that 'genius' is another word many often resolve to in order to describe Jonny Johansson. Embarrassing for somebody so low-key? “You know", he retorts, "‘embarrassed’ in Swedish is 'generad', which sounds almost like genius!” And there you have it, pure genius!
You really have to check-out the spike heels in these shoes the moment they hit stores next year, they are extraordinary!
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