Wednesday, 22 July 2009

Lara does Jaeger

Jaeger London have just unveiled their ad campaign for AW09 featuring none other than the simply irreplaceable Lara Stone as shot by Emma Summerton on location at Somerset House.

Belinda Earl, Jaeger's Chief Executive, spoke of her delight to have secured one of the most sought-after models right now, "she's stylish, confident and chic and is a real woman, which is why we chose her."

In the first shot Lara is carrying the Miranda bag (£599) and wearing an ivory loop embroidered jacket (£299). In the second image she's wearing a 50's style ivory wool coat (£350), the striped leggings we saw on the catwalk (£70) and the Virginia bag (£399).

Images by Jaeger

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