BLOG BLESS AMERICA: Theyskens Has A Theory.

Today sees the much-anticipated UK launch of Olivier Theyskens' first capsule collection for the American brand Theory and in just a few days, with New York Fashion Week kicking off, he will be showing his first collection for Theyskens' Theory as the brand's Creative Director. Isn't it amazing how in the little time that has passed since the shocking announcement that one of the most creative and admired designers of his generation, the man that gave Her Majesty The Madonna a goth edge, went on to breath life into Rochas and made every woman and girl - and any man with half a heart - on the planet cry first tears of joy at the beauty of his Nina Ricci gowns and then tears of sadness when he announced his departure from the iconic Parisian house...that the thought that this man would be designing for a label most commonly associated with office suits that last and last and admittedly, look pretty nice, wouldn't seem so bizarre?

I was lucky to get to interview Olivier on the day the announcement was made, which happily coincided with the launch of his Assouline book, 'The Other Side of The Picture', for Grazia Daily. He seemed very confident and excited about getting back to designing, surprisingly relaxed, and yes - just as dreamy as you could have hoped! His reasoning for taking on the challenge rather than indulging his public around the world (press and clients alike) with more sensationally romantic designs under his own label? He wanted to design something that his friends could afford and wear. And judging from the images of his first collection, available at Net-a-Porter from today, he has managed to do so much more than that.

I have a theory for Olivier Theyskens; he's the only male designer every woman wants to emulate! Here's a video preview from today's launch that proves it.

Images from Style.com, video from Net-a-Porter.