Louis Vuitton 17-20 New Bond Street, London
Wednesday, 26 May 2010
FRANCOPHILIA: La Maison LV c'est chic!
Louis Vuitton 17-20 New Bond Street, London
I HEART: Bionda Castana for AW10!
We have both loved shoes since we can remember – and always high heels. We studied Business degrees at University, so although not a fashion course, we learnt the basics of how to set up our own business so we chose shoe design! We had always dreamt of creating a shoe brand whose designs were wearable, elegant and consist of classic shapes with a modern edge. We both knew we had designs and concepts that needed to be unleashed to the public and that was first and foremost the drive to set up the label.
Quality seems to be a key part of the label's DNA and all shoes are made in Italy.
One of our core values is premium quality and the “Made in Italy” stamp is of great importance to us as it reaffirms the quality, care and authenticity of manufacture as a pledge to our customers.
You're known for your timeless designs and high heels. Is this something you're keen to continue as part of your signature or will you play around with new shapes and will we see a Bionda Castana flat?
Funny you should ask me that as for next spring we’ll be introducing flats to our collection. We feel it’s the next step for the brand as effectively we do want to design shoes for everyone…and not everyone wears high heels.
I love the AW10 collection! It seems to have more edge than previous seasons, especially with all the studs/rivets and cut-out shapes. What were your thoughts while designing it?
AW10 was really all about experimentation, staying feminine, a lot of intricate detailing and breathing life into classic fabrics. We wanted this collection to really make a statement all the while remaining true to our to our distinctive brand identity. As with our other collections, we aim to produce utterly desirable pieces that last well beyond one season but I think the introduction of the platform and 12cm heel made the feel of the collection edgier in itself.
You're also collaborating with a few different designers, like David Koma. Is that exciting and what's next for the brand?
It’s a great feeling to work with Ready-To-Wear designers that you hold in such high regard, and it’s even nicer when you have the same vision of what is required by them. We also collaborated with Jenny Packham and Gabriele Colangelo, which showed how diverse our designs can be and how they can cross over. We’re looking forward to our SS11 collaborations….but you’ll have to watch this space. I can’t reveal anything as of yet!
Can't wait!